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Meet the Vendor: Gwen Floral Co.

Named in honour of Founder, Sarah Luthy’s, creative and loving grandmother, Gwen Floral Co. has been creating magical floral arrangements since 2017. From Byron Bay to the Sunshine Coast, and everywhere in between, Sarah provides couples with high quality, spectacularly-beautiful flowers on their wedding day. Combine romance with floristry and you get Gwen Floral Co.

Welcome to The Busy Bride community

Gwen Floral Co.

Vendor Profile

OwnerSarah Luthy
Services AvailableFlorist
Experience4-9 years
LocationBrisbane, QLD
Gold Coast & Sunshine Coast, QLD
Scenic Rim & Toowoomba, QLD
Northern NSW
Travel availableYes
Rating on Google5 stars
Rating on Facebook5 stars

Getting to know Gwen Floral Co.

Creativity, Kindness, Service

Florals are usually seasonal. What are your favourite blooms for each season?

I love how there are different flowers available at different times of the year.

Spring has to be a florist’s favourite season as we are blessed with so many beautiful, delicate blooms including ranunculus, poppies and sweet pea. Winter will also often bring us some spring varieties toward the end! In Summer, hydrangeas, delphinium and peonies are beautiful, and in Autumn I love seeing the tulips and dahlias. And roses, well, they are usually year-round! How lucky are we!?

What is your personal favourite bouquet combination and why?

I’m a big fan of wildly whimsical bouquets filled with lots of ruffly blooms, delicate floaty florals and sweet garden textures. Anything that resembles a romantic, beautiful garden!

I also love when couples aren’t afraid to use a bit of colour!

When planning florals for their wedding, what do couples need to consider?

  • The colour palette and overall aesthetic is usually a good place to start! Scroll through Pinterest and Instagram and save any photos that you love.
  • Then, look through your photos and notice any trends/similarities between the images to identify what you love.
  • Your floral designer can recommend floral varieties that will be available based on your style and colour palette.
  • Flowers are often underestimated when it comes to the investment, so we recommend finding a floral designer you love, who you find easy to work with, and allow them to provide suggestions based on your vision and budget. They’ll probably be able to make suggestions you may not have ever considered!

Sarah’s advice for making sure your gorgeous bridal bouquet looks amazing in your wedding photos is…

Be sure to pay attention to the instructions of how to hold your bouquet.

Your florist should show or tell you exactly how to hold the bouquet they have designed, how to know which side is the front (yes, there is always a front!), how low to hold the bouquet, and whether it should be tilted forward.

Budget is one of the top concerns for couples when planning their wedding. Do you have any advice for how couples can be more money-savvy without compromising quality?

Remember that larger statement pieces make much more of an impact than the little bits and bobs. For example:

  • If your groomsmen and family aren’t too fussed on whether they have a buttonhole/corsage or not, you could put that value towards a gorgeous floral arbour or installation!
  • If you’re tossing up between little posies tied to the aisle chairs or a floral backdrop, the backdrop will make a much bigger statement and be featured in more of your photos.

Sarah also suggests…

  • Working with the natural seasons (rather than importing from overseas) is also a great way to make the most of the budget.
  • Discussing how we can repurpose the ceremony designs to the reception space. We love doing this!

Sarah’s practical advice is incredibly helpful, and her florals are absolutely beautiful! We particularly love the wow-factor floral arbours she has put together (above). Thanks for joining our vendor community, Sarah!

If you have any questions about Gwen Floral Co., please reach out at the details provided or drop us a line in the comments below.

With warm wedding regards,

Kimberley xx
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